The best shampoo for you will depend on your hair type, but there are some ingredients people are often told to avoid.
Sulphates are regularly criticised, but they could be the key to fuller, thicker looking hair, depending on the texture and condition of your locks.
Hair expert at Milk & Blush Nicole Petty explained ingredients, like sulphates, are sometimes avoided unnecessarily.
She said: “These days, it feels like we’re all on the hunt for the ‘perfect’ hair care products, and that often means checking the ingredient list before buying.
Sulphates are not for everyone, but can improve some hair types
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“Searches for ‘ingredient checker’ when searching for beauty products have surged by 103 percent year-over-year, with nearly 100,000 searches in just the past month, according to Glimpse.
“While it’s important to be aware of what’s in our hair care products, not all ingredients that are often labelled as harmful or avoided are actually bad for your hair.
“Some of the most demonised ingredients can work wonders when used in the right context.”
Shampoos that include sulphates could give your hair a deeper clean, so occasional use could give you a much needed reset, leading to thicker-looking hair.
Nicole explained: “While you shouldn’t be using sulphates on a daily basis, some hair types can actually benefit from the deeper cleanse that sulphates provide, especially oilier hair types or those that experience a lot of product buildup.
“Those with fine hair may also prefer shampoos containing sulphates, as they’re less likely to weigh the hair down with heavier ingredients.”
The expert clarified that, while not everyone needs sulphates, they shouldn’t be avoided by everyone and can have some great benefits, particularly for those with thin and oily hair.
However, women should use sparingly, and Nicole discussed the hair types that should actually avoid the product.
The right shampoo can give you better hair
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She continued: “Sulphates will not work for every hair type. Sulphates can make naturally drier locks worse, so they should be avoided by those with bleached, damaged or coarse hair types.
“Sulphates are also not ideal for those with colour-treated hair, as their deep-cleansing effect can cause colour to fade more quickly.
“They also should be avoided by those with hair extensions, as they strip away moisture without the presence of natural oils, leaving extensions dry and prone to damage.
“No matter your hair type or texture, using sulphates too often will cause your hair to dry out and become brittle. So, limit your usage to no more than once per week or every other week as a clarifying treatment.”