Cadbury has unveiled a new range of chocolate bars designed with unique portion divisions based on everyday scenarios and shared responsibilities.
The innovative packaging divides the chocolate according to who performs various tasks and duties.
The new Dairy Milk bars feature specially marked sections indicating how much chocolate should be shared with people who handle different responsibilities, from cooking meals to booking holidays and remembering birthdays.
The range features twelve distinct scenarios with relatable situations such as “who drove” and “who slept.”
One of the new examples of Cadbury’s new chocolate bar packaging
Cadbury
Other scenarios include “who updates the shared calendar,” “who goes along to things,” and everyday tasks like cooking and cleaning.
The bars even account for entertainment choices, with portions divided between “who chose what to watch” and “who let them choose what to watch.”
The new Cadbury Dairy Milk sharing bars are now available at major retailers across the nation.
Customers can choose between two sizes: a 180g bar retailing at £2.50 and a smaller 95g version priced at £1.69.
Cadbury Dairy Milk brand manager, Connor Gould, said: “We all know those unsung heroes who make our lives a little brighter. The ones who book the flights, remember everyone’s birthdays or simply do the weekly food shop.
“Our research has shown that sharing really is caring, and our new bars are a fun and delicious way to share a little appreciation with those generous people.
“Sometimes it really is just simple moments of gratitude, including sharing a chocolate bar, that matters the most to others and are the perfect way to show you care.”
Research supporting the launch reveals that generous Britons perform an average of eleven helpful tasks for others each day.
The new packaging is aimed at trying to encourage the public to share
Cadbury
The study of 2,000 adults found that 80 per cent spend time helping others in small, expected ways.
25 per cent admit to sometimes forgetting to show gratitude and 87 per cent believe it’s never too late to express thanks.
Ninety-five per cent said they appreciate it when someone does something helpful for them; even if it is something quite small like bringing them a cup of tea.
Top five acts of generosity:
- Opening the door for someone else to walk through
- Doing the washing up
- Giving someone directions
- Checking in with others to make sure they are ok
- Unnoticed chores
