- SUV EV will be produced in Europe and will help Polestar achieve profitability
Polestar is throwing its stylish Scandinavian hat into the crowded premium compact SUV ring with the announcement of its new car, the Polestar 7.
The Swedish EV maker’s latest offering will follow the Polestar 2, 3, 4 and 5 and the forthcoming 6 roaster to make Polestar a six-car brand.
It was only this year that Polestar became a multi-car brand with the launch of the 3 and 4, after just having the 2 on sale since 2020.
While Polestar hasn’t divulged any technical details, it’s confirmed that the 7 will be a premium small SUV and will be produced in Europe.
With Polestar part of the Geely group it’s likely that the 7 will share characteristics with the Volvo EX30 and Smart #1, and will go up against the electric Porsche Macan and BMW iX1.
If the 7 shares the same Geely Group’s SEA platform as the EX30 and #1 then this will give Polestar rear and all-wheel drive options to play with as well as some very fast charging speeds.
Polestar has announced the Polestar 7 will be a premium compact SUV – and ‘will be everything Polestar customers expect, both in terms of design and performance’
Not much has been revealed about the Polestar 7 but Philipp Römers, Polestar head of design, said: ‘Polestar is known for its progressive design, with each car standing out and creating its own buzz – so too will Polestar 7.’
Each Polestar is centred around a USP – the Polestar 4 doesn’t have a rear window for instance – and while the 7’s is yet to be revealed, Römers says that the 7 ‘will be everything our customers expect from us, both in terms of design and performance.’
Polestar has also marked the 7 as the time from which the company will ‘gradually move from a multi-platform approach to one single architecture’ – which Polestar says will reduce ‘complexity, costs, and investments.’
By targeting the world’s fastest growing and most profitable market segment, Polestar hopes that the 7 will assist the strive to profitability.
Alongside the 7 announcement Polestar set out its updated strategy with targets of compound annual retail sales volume growth of 30 to 35 per cent for 2025 to 2027.
Because it doesn’t have a rear window, the Polestar 4 has a rearview digital mirror which is this car’s USP – every Polestar has its own
New chief executive Michael Lohscheller, who has recently taken over from Thomas Ingenlath, says that ‘significant changes are needed’ to ‘speed up retail expansion and commercial transformation’ and to do this Polestar will be adjusting its ‘future model line-up.’
Lohscheller also added that by ‘significantly reducing their cost base’ Polestar expects ‘2025 to be the strongest year’ in the brand’s history.
Lohscheller, commented: ‘With Scandinavian design, performance and a premium brand, Polestar has successfully positioned itself in the global automotive market. We have three outstanding cars on the road and a growing, passionate customer base.’
We don’t have any timelines yet for this new electric car but previous hints have been made towards a 2027 timeline, but that remains to be seen.
