Check your Amazon account to make sure you’re signed up with Prime now. That’s because, starting at 00.01am on October 8, only those with a paid subscription — or a 30-day free trial — to Amazon Prime will be able to access the thousands of discounts coming to the online store in the Prime Big Deal Days sale.
The two-day event will see price cuts to best-selling brands including LG, Sony, Bose, Shark, and Tefal. Based on previous Prime Day sales, we’d expected to huge generous discounts across Amazon’s own devices, such as Kindle readers, Echo smart speakers, and Fire TV Stick dongles.
Amazon has confirmed that shoppers will see “the lowest prices of the year so far” on select products. The 48-hour sale — a perfect opportunity to stock-up on discounts ahead of Christmas — ends on October 9, 2024.
Unlock access to Prime Big Deal Days sale for £0
Without an active Prime membership — or a 30-day free trial — under your belt, you won’t be able to access any of the thousands of discounts included in the Prime Big Deal Days sale. Amazon has promised “the lowest prices of the year so far”. You’ll also be able to stream boxsets and movies from Prime Video, upgrade to Deliveroo Plus, download Kindle books at no cost, and stream music from Amazon Music. Cancel anytime and you’ll pay nothing for all of these Amazon Prime perks — and more!
Amazon Prime — 30-day trial
Ahead of the exclusive members-only sale, Amazon confirmed that it has expanded its same-day delivery service to more cities across the UK, including Aberdeen, Middlesbrough, and Plymouth, bringing the total to 81 towns and cities nationwide.
One of the perks of Prime membership is unlimited one-day delivery on millions of items stocked on Amazon at no extra cost. Same-day delivery is now available on over a million items, although there is a minimum order value to unlock this benefit. If you’d rather, you can have your order sent to Amazon Lockers anywhere for free, or choose a preferred delivery day at checkout.
Prime Big Deal Days, which is fast-becoming an annual tradition for Amazon shoppers, starts at 00.01am on October 8 and runs for 48-hours, exclusively for those with a Prime membership
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Amazon changed the rules around free delivery for non-Prime members, increasing the minimum spend. We’ve delivered our definitive verdict on the membership scheme is a separate guide covering is Amazon Prime worth it in 2024?
Don’t worry if you’ve taken advantage of an Amazon Prime free trial before, it’s still worth checking the eligibility of your account as Amazon renews its free trial offer every year or so.
Ahead of blockbuster sales events, like Prime Day Big Deal Days, Amazon’s annual Spring Sale, and Black Friday, the Seattle-based retailer often shoppers’ accounts who have previously tested its Prime subscription for a trial period to have a fresh look. So it’s always worth checking if your account is eligible.
Speaking about the incoming sale, John Boumphrey, UK Country Manager for Amazon, said: “Prime Big Deal Days will offer Prime members a wide selection of deals across some of our most popular items.
“We’re expanding our Same-Day Delivery to even more cities as we aim to beat our own personal best of 75 minutes from order to delivery.”
Prime membership isn’t just about delivery. It also includes access to everything on Prime Video — the US firm’s competitor to Disney+ and Netflix, as well as millions of music tracks and hand-picked playlists via Amazon Music, unlimited cloud storage to back-up for your photos via Amazon Photos, a premium subscription for Deliveroo, free PC games released every month, and much more.
Outside of Prime Day sales, where you’ll be amongst an exclusive group with access to the savings, you’ll also be able to unlock access to exclusive Lightning Deals year-round.
You can cancel a Prime free trial at any point and avoid being charged anything. Despite this, you’ll still be able to access all of the perks of membership for the 30-day duration, including all boxsets and films on Prime Video, Kindle books, and more.
Prime members — and only those with an active Prime membership — will be able to take advantage of 48-hours of discounts and deals across the Amazon website and mobile app
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How to unlock the best deals in Prime Big Deal Days sale, according to Amazon
- Sign up for Prime membership — This October sale is exclusive to Prime members, so you’ll need to take advantage of a 30-day free trial or subscribe to membership to unlock access to the deals. But it’s not just access to the sale, you’ll also benefit from one-day delivery on millions of products
- Check if your area has been upgraded to same-day delivery — Amazon has expanded availability of its speedy same-day delivery service, which is now accessible in 81 cities and towns across the UK
- Subscribe to deal notifications — Visit amazon.co.uk/primebigdealdays or download the Amazon Shopping app on iPhone or Andorid before the sale begins on October 8 to create personalised deal alerts. Once the sale starts, you will receive notifications to your device for price cuts to any items you’ve subscribed to
- Explore Rufus — Another handy upgrade to the iPhone and Android app, this generative AI-powered conversational shopping assistant is designed to make shopping easier. In conversational English, you’ll be able to ask about specific deals and other shopping queries
