Meghan Markle “does not like taking advice” according to a royal source who criticised the Duchess of Sussex’s decision-making around relaunching her brand.
On Tuesday, the Duchess of Sussex rebranded her lifestyle business, revealing a new name and direction for her venture in an Instagram video announcement.
Meghan Markle, 43, unveiled ‘As Ever’ as the successor to American Riviera Orchard, alongside launching a website featuring a photo of her with daughter Lilibet, three, holding hands in the California sunshine.
However, a royal source has said the sudden rebrand, just two weeks before Meghan’s Netflix series is set to be released, shows she made a mistake during the initial launch under the American Riviera Orchard name.
Meghan Markle “does not like taking advice” according to a royal source who criticised the Duchess of Sussex’s decision-making around relaunching her brand.
Getty
The source said: “This is further evidence of what we’ve seen time and again with Meghan. She doesn’t like to take advice.
“I’m sure she would have been advised that it was better not to launch her company until everything had been thought through carefully.”
The source added: “Meghan was offered so much advice and support after she moved to Britain, including from the late Queen, but most of it she ignored.”
The rebrand comes just two weeks ahead of the Duchess of Sussex’s Netflix show “With Love, Meghan”, which was delayed from its January launch date due to LA Wildfires.
On Tuesday, the Duchess of Sussex rebranded her lifestyle business, revealing a new name and direction for her venture in an Instagram video announcement.
Getty
The Netflix connection extends beyond her show, with the streaming giant now serving as a business partner for As Ever.
“Then Netflix came on, not just as my partner in the show, but as my partner in my business, which was huge,” the duchess revealed.
Meghan explained her decision to rebrand, saying: “Last year, I had thought, ‘American Riviera’, that sounds like such a great name. It’s my neighbourhood; it’s a nickname for Santa Barbara, but it limited me to things that were just manufactured and grown in this area.”
The venture follows her earlier foray into preserves, when she sent limited edition jars to celebrity friends under the American Riviera Orchard brand.
The partnership marks a significant expansion for Meghan’s lifestyle brand, integrating both content and commerce through the streaming platform.
Getty
Netflix will play a key role in As Ever’s retail strategy, with plans to sell products in the streaming giant’s new bricks and mortar stores across two US malls.
The partnership marks a significant expansion for Meghan’s lifestyle brand, integrating both content and commerce through the streaming platform.
“Then Netflix came on, not just as my partner in the show, but as my partner in my business, which was huge,” the Duchess explained in her announcement video.
The collaboration represents a new direction for both parties, with Netflix venturing into physical retail while providing Meghan with established distribution channels for her product range.
