Sunday has traditionally been reserved as the day of rest, characterised by evenings in front of the TV with a roast dinner.
But Tuesday is the new ‘big night in’ for Britons, data reveals.
Analysis of broadband use shows that evening peak traffic is higher on a Tuesday than any other day of the week.
This is driven by important sporting fixtures often falling on a Tuesday and it being the most common day of the week for big game releases, experts said.
The figures come from analysis of broadband user traffic, carried out by Virgin Media O2.
Traffic on their network between 8pm and 10pm has continued to grow in recent years, they said, with Tuesday recently taking Sunday’s crown for the busiest evening of all.
A survey of more than 1,000 adults revealed that 34 per cent said their weekday social plans depend on sporting fixtures.
Major Tuesday matches – such as last months’ Man City vs. Real Madrid fixture – accounted for some of the busiest evenings on the network.
Sunday has traditionally been reserved as the day of rest, characterised by evenings in front of the TV with a roast dinner. But Tuesday is the new ‘big night in’ for Britons, data reveals (stock image)
Tuesday traffic is also driven by gamers, they found, with it being the most common day of the week for big game launches.
The survey also found that Brits are prioritising their downtime early in the week, with 44 per cent keen to balance out busy weekends and 67 per cent skipping weekday social plans to save money.
More than half of people said they are less spontaneous after work following the Covid pandemic, while two-thirds say they stay in to conserve their social battery.
Meanwhile, 71 per cent admit to staying at home before an office day to preserve energy.
Jeanie York, chief technology officer at Virgin Media O2, said their network data ‘provides a window into how Brits are spending their evenings’.
Separate data suggests that Friday and Monday are generally the most common days for people to work from home.
This could also go some way to explaining why people spend Tuesday night in – as they could feel more tired after a day in the office and want to conserve energy for the next day’s commute.
