Edoardo Mapelli Mozzi has revealed why he and Princess Beatrice live in an “old” farmhouse in the Cotswolds.
Princess Beatrice’s husband is attempting to redefine luxury property development through his company Banda.
As founder, CEO and creative director of the high-end property firm, Edoardo has established Banda as the go-to developer for ultra-high-net-worth buyers seeking bespoke homes.
The UK-born Italian count brings his old-money sensibilities to modern luxury developments.
Edoardo Mapelli Mozzi reveals why he and Princess Beatrice live in an ‘old farmhouse’
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“To me, the beauty of imperfection is quiet luxury,” he told AD Middle East, explaining his distinctive approach to high-end property development.
He believes that flaws, whether in stained marble or restored antiques, have the power to “tell a story” and share “a part of its journey”.
This philosophy of intentional imperfection sets Banda apart in a market where properties regularly sell for over $48million (£38million).
Princess Beatrice, 36, and Edoardo, 41, moved to a 19th-century farmhouse in the Cotswolds in 2021.
Edoardo told the publication: “I love [old] things that have been restored; human-made rather than machine-made they’ve got soul, they’ve got energy. That’s got far more value,” he said from his 19th-century farmhouse in the English countryside.
Since founding Banda in 2007 at age 23, Edoardo has overseen the design of approximately 300 luxury homes in London.
The company has grown from a single employee to a team of 65, including 40 in-house designers, architects and specialists at their Kings Road studio.
Banda’s reach now extends globally, with development projects launching in Dubai later this year and clients across the USA, India and Australia.
Instagram / Edoardo Mapelli Mozzi
One of Banda’s most prestigious projects is the conversion of London’s Admiralty Arch into a five-star Waldorf Astoria hotel, set to open next summer.
The historic building’s transformation will offer guests views of Buckingham Palace, the headquarters of King Charles III.
This landmark development exemplifies Banda’s expertise in breathing new life into Grade I-listed buildings, which Edoardo describes as “a real privilege”.
Banda’s design philosophy centres on working with historic buildings while incorporating natural materials like marble, wood, and limewash.
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The firm emphasises authenticity across different locations, with Edoardo noting that each project must have a “different identity” to remain “relevant to their locality”.
Their aesthetic combines natural colour palettes, statement design, and bespoke pieces with organic, curved shapes to create what Edoardo describes as “a feeling of softness, a bit of movement”.
Ultra-high-net-worth buyers are increasingly focused on comprehensive wellness facilities in their homes, according to Edoardo.
“A lot of people are looking at longevity,” he says, with clients requesting oxygen chambers, infrared saunas, ice baths, meditation rooms and medical rooms.
