Beautician and TV star Jordan James Parke has been thrust into the limelight this week following the death of Alice Webb — who died hours after having a non-surgical BBL procedure. 

It is reported that Ms Webb, a 33 year-old mother-of-five, underwent the procedure at The Studio 23 clinic in Gloucester, which is run by beautician Jemma Pawlyszyn and Parke, 32, dubbed the ‘British Lip King’.

Earlier this week, Parke told MailOnline he’d been arrested in relation to the death, but has since been released. 

Now, MailOnline can reveal shocking images of the plastic surgery obsessive that show what he looked like before undergoing a series of cosmetic treatments.

Jordan James Parke's plastic surgery 'obsession' was born out of a desire to look like reality star Kim Kardashian.

Jordan James Parke’s plastic surgery ‘obsession’ was born out of a desire to look like reality star Kim Kardashian.

Parke, who appeared on US reality show Botched in 2019, is said to have had more than 50 procedures, including eyelid surgery, a lip lift, a chin implant, several rounds of liposuction and four nose jobs.

In a 2016 interview he said: ‘Plastic surgery is like sex. You can’t have it once. You have to have it over and over.

‘And if the surgeon’s good, you keep having it with the same guy.I was once a lip disaster, but now I’m known in England as the Lip King.’

But images dating back to his school days reveal a plumper face, natural smile and a much smaller pout. 

Prior to his first cosmetic tweak aged 19, Parke is seen with seemingly little cosmetic tweaks apart from plucked eyebrows.

His desire to transform his looks was rooted in an obsession with the aesthetic of the Kardashian family, he told The Mirror in 2016.

Parke, who grew up in Birmingham, is pictured in his early days. The beautician is said to have undergone his first procedure aged 19.

Pictured as a younger man, Jordan James Park appears to have a much more natural look

‘It’s the whole family [I take inspiration from], but mainly Kim. But I love them all, their looks, the way they dress, they’re just an inspiration.

‘I wanted my chin like Kylie Jenner’s, with a really defined jawline. I love her jawline and she’s got such a sharp chin.’

In the same year the then 24 year-old, who grew up in Birmingham, flew to Poland for a second nose job, as well as a chin implant and jaw line and neck liposuction. 

He said: ‘I just thought, you know what, I wanted it all done, so just get it done in one op.’

Ms Webb died on Monday, just hours after having the procedure which is thought to have involved the injection of chemical fillers, known as a ‘liquid BBL’.

She had travelled to the Gloucester clinic from her home in Wotton-under-Edge. Later on Monday evening, Alice was rushed to hospital but died in the early hours of Tuesday morning.

It is the first time a person has died in the UK from the procedure and comes after campaign group Save Face called for tighter controls in the cosmetic market warning that ‘people could die’.

Parke is a Kim Kardashian fan who has spent more than £130,000 on cosmetic surgery

Jorden James Parke, 32, has undergone more than 50 procedures to totally transform his face.

Parke first came to the public’s attention in 2015, when he appeared on US reality TV Botched asking doctors if they could help fix his ‘leaking lips’.

Then 23, he’d had more than 50 lip-filling procedures and regular Botox injections, which he funded via his own business and family loans.

Doctors on the show refused him a second nose job due concerns that his desired ‘pinched’ nose would affect his ability to breathe.

He appeared on the show again in 2019 when he was also rejected for surgery to reshape his nose.

 It would involve taking a piece of his rib and inserting it into the nose, doctors said — a procedure that would be far too risky.

They also advised against any future plastic surgeries warning he’d land himself in a ‘vicious cycle’. 

A liquid Brazilian Butt Lift (BBL) is designed to make buttocks bigger, more rounded or lifted and sees fat or dermal filler injected into the buttocks to change size or shape.

A GoFundMe page set up for Alice Webb, where tributes have been shared to the much-loved mother-of-five

Alice Webb, 33, died just hours after having the liquid BBL procedure earlier this week

This is different from surgical BBLs that involve extracting fat from other areas of the body and then transferring it to the buttocks. 

While non-surgical BBLs are not illegal in the UK, last year Wolverhampton City Council barred a company from carrying out the procedure after identifying risks associated with their processes, including blood clots, sepsis, and the potential for the death of body tissues.

Five local authorities in Essex and Glasgow followed suit and have banned certain companies from carrying out liquid BBLs in their area. 

Unlike with facial fillers where complications can be managed by skilled injectors, these procedures often require hospital settings, intravenous drugs, and surgical intervention to rectify.

A Save Face survey of more than 2,200 health professionals who practice aesthetic medicine also saw 98 per cent of them say they do not offer liquid BBLs, given there is ‘high risk of multiple complications’.

The organisation has long called for the Government to ban the procedure.

The Studio 23 sign could be seen at the property when MailOnline visited it in Gloucester

 Save Face Registrant and Plastic Surgeon Dr Paul Baguley said: ‘There is nothing about the way this treatment is currently offered that is either safe, moral, or ethical.

‘The only outcome from this procedure is an unquestioningly poor result which comes at great cost to the patient who is drawn in by false advertising into a shockingly dangerous environment with a very real potential of death from complications.’

In March, a mother-of-one also called for a ban on liquid BBLs after a botched procedure left her buttocks with leaking black holes and in pain ‘worse than childbirth’.

Traditional BBLs, meanwhile, are one of the most dangerous types of cosmetic surgery available.

The risk of death is higher than most operations, currently estimated at one in 15,000.

Surgeons can accidentally inject the fat into the bloodstream —which can cause a potentially deadly blood clot.

Such a complication is what killed Leah Cambridge, 29, a British mother who died in August 2018 after paying £6,500 to get a BBL in Turkey.

Alice Webb is the first person to die from a liquid BBL procedure on British soil. 

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