Meghan Markle has launched a new luxury lifestyle brand with an Instagram video.
The duchess’s new project called American Riviera Orchard has been announced with a new website and Instagram page.
The bio for the new page simply reads, “By Meghan, the Duchess of Sussex. Established 2024.”
The duchess posted her first Instagram story of herself cooking in a kitchen and picking flowers.
The lifestyle brand has been called American Riviera Orchard
Getty
The story was set to the song ‘I Wish You Love,’ by Nancy Wilson.
The name of Meghan’s new brand seems to reference the Californian town where Harry and Meghan live in California.
The Duke and Duchess of Sussex live in Montecito in Santa Barbara with their two children, Prince Archie and Princess Lilibet.
Santa Barbara is known as the American Riviera because of the incredible weather, coastlines and wine.
Meghan lives in Santa Barbara which is known as the ‘American Riviera’
PA
A spokesperson for Vogue has confirmed that the new website, which already has over 58 thousand followers, is legitimate.
But so far the website and Instagram have limited information and only show the site’s logo in detailed gold writing and the couple’s coat of arms.
On the website, there is also a waitlist with an option to join by putting in your email.
There has been speculation about whether the duchess would revive her old lifestyle blog, The Tig.
