The Duchess of Sussex is set to launch her American Riviera Orchard product line in Netflix’s first-ever retail stores next month, sources have claimed.
The launch will coincide with Meghan Markle’s new Netflix show “With Love, Meghan,” which begins streaming on March 4.
The lifestyle brand, first announced a year ago, will make its debut in Netflix House stores, marking a crucial moment for the Duchess’s entrepreneurial ambitions.
The first Netflix House stores will open in early March at two major American retail centres – the King of Prussia Mall in Philadelphia and the Dallas Galleria.
Meghan Markle’s brand set to launch in weeks as Duchess faces ‘make or break moment’
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American Riviera Orchard will offer a range of products including jam, honey, and olive oil.
The stores will feature an onsite cafe where customers can sample Meghan’s products, including her strawberry jam which was previously sent to celebrity friends like Chrissy Teigen and Kris Jenner.
Netflix House is described by the streaming giant as “a year-round home for fans to live the stories they love” with rotating experiences, exclusive merchandise, food and drinks.
The stores, set up in repurposed department stores, will showcase merchandise from Netflix’s biggest shows like Squid Game and Stranger Things alongside Meghan’s products.
“Netflix is expanding and growing all the time and Netflix House is a natural progression,” a Netflix source told the Mail.
The company hopes to eventually open stores coast-to-coast across America.
Meghan’s new eight-part Netflix series will offer a “how-to guide” for entertaining, focusing on inspiration rather than specific recipes.
The show features appearances from notable guests including Argentine socialite Delfina Blaquier, wife of Harry’s best friend Nacho Figueras, and Meghan’s former Suits co-star Abigail Spencer.
“It’s a very magical and beautiful guide to hosting and entertaining rather than a how-to cookery show,” a source told the Mail. “Harry isn’t in it. It’s all her, and all about her.”
Netflix describes the series as blending “practical how-to-s and candid conversation with friends.”
“This is make or break for Meghan,” a Netflix source claimed.
The launch comes at a critical time as the couple’s £100million five-year Netflix deal expires later this year, with insiders believing it will not be renewed.
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The Duchess previously faced a setback when her £20million Spotify podcast series was cancelled.
“If Meghan’s show is a massive hit and she sells tons of products off the back of it then maybe Netflix will reconsider,” the source added, suggesting the contract may otherwise “quietly run its course.”
Netflix has ambitious plans to expand its retail stores internationally, which could provide significant opportunities for Meghan’s brand if successful.
“If she can appeal to Netflix’s global audience, then the sky is the limit as far as her products go,” a source said.
“Netflix hopes to expand the stores around the world which would be huge for Meghan’s brand. This could make her a global entrepreneur or, if it fails, then it’s hard to see where she goes from here.”
